How To Write With Humor

Let’s be clear: The goal in adding some humor to your nonfiction project is not about becoming the next Erma Bombeck or David Sedaris (unless that’s your dream). The goal is to improve your writing by using all the tools available to you, including comedy. Imagine where the original authors of the For Dummies book franchise would be today if they hadn’t decided to take a lighthearted approach.

Whether or not you consider yourself a funny person, it’s not as difficult as you—might think to put humor to work for you. I’ve found that the easiest and best ways of doing so boil down to five simple comedic tools.

1. THE K RULE
It may sound strange, but it’s true: Words with the k sound (Cadillac, quintuplet, sex) are perceived as the funniest, and words with a hard g (guacamole, gargantuan, Yugo) create almost as many grins. This may be because much of what makes Americans laugh today has roots in Yiddish humor, the language of which includes many guttural sounds—and the k and hard g are as close as English comes. The K Rule is so widely used by comedy writers that Matt Groening’s team once referenced it in an episode of “The Simpsons” when Sideshow Mel explained that Krusty (note spelling) the Clown had laryngitis from “trying to cram too many k sounds into a punch line.”

The K Rule is a good convention for naming things and making word choices that will subconsciously or subtly amuse your readers. This tool is especially handy in crafting attention-grabbing titles or subheads. Consider this memorable section heading in the book You Staying Young: The Owner’s Manual for Extending Your Warranty by Michael F. Roizen and Mehmet C. Oz: “Your Memory: Don’t Fuggedaboudit.”

2. THE RULE OF THREE
Writing comedically usually requires establishing a pattern (with the setup) and then misdirecting the reader (with the punch line). One simple way of doing this is to pair two like ideas in a list and then add a third, incongruent, idea. The reason we use a list of three, and not five or 27, is that three is the number of things we can most easily remember (two if we haven’t yet had our coffee or been tasered awake by our boss). Here’s an example of a sentence using the Rule of Three: Losing weight is simple: Eat less, exercise more and pay NASA to let you live in an anti-gravity chamber.

This is one of the most flexible ways to naturally incorporate humor into your narrative. It’s particularly useful in crafting catchy article ledes, like this opening paragraph from Jean Chatzky’s “Interest Rates Are Going Up. Now What?” in More:

Let me predict a few things that will happen in the next year. Brad and Angelina will add another baby to their brood. The day you spend $175 getting your hair done is the day it will rain. And the variable-interest rates—on your savings account, mortgage and credit card—will go up. Here she uses two amusing, less important ideas as the pattern and throws in her point at the end, as the “punch.”