Wizkid conquer the US market.
Wizkid
"Music has no language" pop star explains his campaign to conquer the US market.
Wizkid has talked extensively about his international campaign and his strategy for success.
The
‘Come closer’ singer is currently promoting the single, and recording
successes on the way. And with the buzz and hype growing in the US, the
singer sits with broadcasters Channel 4, and talks extensively about his
plans for conquering the international market.
From
his chances of success, to his international collaboration process, he
discusses at length about his campaign to become a true ambassador for
African music, spreading the sound and culture, one record at a time.
"My Dad used to fight me everytime. ‘Don’t go to
the studio, stay at home and study’. I just had my dreams and I just
followed them here. But now my dad dresses up in the morning like
Wizkid’s Dad. People take pictures with him on the streets. He’s just so
proud, and that’s my joy to make them happy.”
Chances of Success In the US: “Music
is a universal language, you don’t need to understand what someone is
saying to feel the music or love the music. For me, I feel like it’s
just gonna bring this industry (Afrobeats) mainstream. It’s going to do a
lot, it’s going to contribute, and probably take over the world.
“Everyone
has a little bit of Afropop sound-inspired. Look at Drake on his last
album (“Views”), look at Alicia Keys with what she is doing right now
with the sound on ‘In common’. Everything is coming back home.”
Changing Global Perception Of Africa: “No
one has been able to take it there and show real Africa…and show what
it’s about. There’s so much beautiful things in Africa. Africa is so
beautiful, and that’s what I’m trying to do with my music now.
From
my videos; I’m shooting at home, making sure we have African prints in
my videos, I’m making sure I have my stuff tailored. I’m always
strategic with it, so that the world can see it in a great light, and I
feel like I can do that.”
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